Personal Grooming Marketing - 1488 Words

Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal. Personal grooming products consist of deodorant, shaving cream, hair trimmers, skin care and cologne to name a few. Personal care products is aimed specifically at men, which accounts for $4 billion in our current retail industry. The advertising vehicle to be used is through television and digital marketing .Men want to be perceived as technically well informed, strong and healthy and well groomed. The proposed opening message would project a scrawny or over weight fellow who has poor grooming habits and smells bad. His hair would be long and unkempt and wearing a beard that has never been trimmed. Displaying unkempt†¦show more content†¦The term Hispanic encompasses any person that originates from Mexico, Puerto Rico, South or Central American regions. Hispanic males are strong in family participation, make loyal leaders of the family, and prove to be faithful with family and friends. This culture takes great pride in their appearance and their appearance helps to define the machismo in their culture. Our personal care products would support their view of themselves and enhancing their culture of which they are passionate. Asian Americans include a wide variety of cultures according to Deliver Magazine author (Britt, 2012) states, â€Å"Asian American groups include U.S. citizens of Chinese, Korean, Filipino, Japanese and Vietnamese heritage, as well as immigrants and descendants from South Asian countries like India, Pakistan and Bangladesh†. Clearly this large group is worthy of acknowledgement as the fastest growing ethnic groups within the US. This group is family oriented who believes education is important to their survival. These ethnic groups provide a large financial opportunity to marketers. Decide which microcultures and additional demographics should be targeted. Additional microcultures to target are sports fans and video gamers because the peer pressure is high in these particular groups. The most popular sports in America are baseball, football, and basketball events that are highly attended events both live and on television.Show MoreRelatedMba 5501, Advanced Marketing Unit V Marketing Plan1434 Words   |  6 PagesMBA 5501, Advanced Marketing Colombia Southern University Gillette has successfully convinced the world that â€Å"more is better† in terms of number of blades and other razor features. Why has that worked in the past? What next? Gillette is one of the well-known razor brand targeted at men. The razor has received popularity and accepted by men who entrust their faces and skin to Gillette. The technological innovation and commitment for quality and continues improvement geared towards the uniqueRead MoreGillette Marketing Plan687 Words   |  3 PagesManagerial Marketing Marketing Plan Questions for Discussion 1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain. While evaluating the product innovation at Gillette throughout its history, it is easy to relate to the companies ups and downs, as well as its struggles. Especially in the younger developmental years, we see the resilience of the company andRead MoreUnit II : Company Overview And Market Research1152 Words   |  5 PagesUnit II: Company Overview and Market Research Arimount is a well-recognized company specializing in beauty and personal grooming products that has been in operation for 20 years. The company is pondering the release of a new personal deodorant product into a very competitive market. The company’s research and development department has created a new chemical that has proven effectiveness for up to 5 days provided the user does not use a soap on the treated area. Arimount will face stiff competitionRead MoreRazor and Gillette1020 Words   |  5 Pagesinternational capabilities. 5. Gillettes sponsorship of sports gets good response from the market. 6. Gillette introduced its product to the US military which created a big market of self-shaving individuals. 7. Gillette has ventured in overall personal grooming. 8. Products of Gillette are known for its good quality. 9. Paul Hankins and Jim Pear impose a strong leadership in the company with strict control over product costs, overhead expenses, and working capital. Weakness 1. GillettesRead MoreUnilever, The Dove Brand Parent Company1670 Words   |  7 PagesUnilever, the Dove brand parent company, is a multinational company, dating as far back as the nineteenth century (unilever.com, n.d.). Unilever is comprised of over 400 brands, whose products lines include personal care products, cleaning agents, food and beverages, and used by two billion people each day (unilever.com, n.d.). The company employs over one-hundred, sixty-eight thousand people, including a remarkable forty-five percent of managers that are females (unilever.com, n.d.). Unilever’sRead MorePoctor Gamle1717 Words   |  7 PagesMidterm: Procter amp; Gamble Company By Petrisse Mason ------------------------------------------------- Course Name: Marketing in a Flatworld ------------------------------------------------- Course Number: GMT 725 ------------------------------------------------- Master of Business Administration in General Management School for Business Metropolitan College of New York New York, NY ------------------------------------------------- Professor: Dr. Richard Monahan ------------------------------------------------- Read MoreGillette and Mens Wet Shaving Market1479 Words   |  6 PagesGillette and the Men’s Wet-Shaving Market I. BACKGROUND COMPANY HISTORY Gillete Company has assumed the world leader in the men’s and some women’s grooming product technology. Gillette maintains 64 manufacturing facilities in 27 countries, and its products are sold in more than 200 countries, more than 60 percent sales of which occurring outside the US. Gillette has also adopted the top spots worldwide in writing instruments: Paper Mate, Parker, and WatermanRead MoreThe year 2006, Marketing Plan for The Body Shop International3233 Words   |  13 PagesEXECUTIVE SUMMARY The year 2006 Marketing Plan for The Body Shop International consists of: The view of present company situation. Company managed to successfully market itself for 3 decades as well as expand very fast through retail franchising model. Constant product development has shown positive results in sales. Trading relationships with communities in need has enabled company to outsource high quality sustainable and relatively cheap materials. Growth Model. Acquisition of independent TheRead MoreMarket Size and Beauty Health Service1434 Words   |  6 Pagesare now primping up mostly with cosmetic and skin or body care and grooming products. In 2003, the most dynamic growth sector was deodorants, up 8%, followed by sun care, up 5.8%, men’s grooming products, up 5.3%, and hair care up 4.7%, says STAT-USA (the US Department of Commerce), in its market overview report for US exporters. There is a growing number of affluent, image-conscious women who place a high priority on personal grooming and appearance. Women are also starting to apply makeup and experimentRead MoreEssay about Gillettes Acquisiton of Duracell1193 Words   |  5 Pagesbegin by providing a brief introduction on the acquisition of Duracell by Gillette, followed by the reasons it lacked success, and finally end with the proposed recommendations for Duracell. Currently, Gillette’s operating segments include personal grooming, small appliances, and oral care products, and the portable power segment. In the portable power segment, Duracell’s major competitors consist of Energizer and Rayovac while new and emerging ones included Sony, Kodak, Panasonic, and other private

The Dangers Of The Elderly - 1582 Words

Australia, like numerous countries throughout the world, has an imminent aged care crisis. The Australian Bureau of Statistics (2012) reports that there are 3.22 million people aged 65 years or older, or 14% of the population, and this number is expected to double over the next 45 years. The effect of the elderly living longer is that the occurrence of illness and disabilities, as well as recovery time, is increased (Lovell, 2006). Associated with this is the increase in demand for health care resources, and the negative stereotype of the elderly being an economic burden (Lovell, 2006). The stereotype of the elderly being frail is perpetuated by the media’s promotion of youth and vitality, as well as the biased reporting of the negative†¦show more content†¦In addition to the use of emotive terms, Rahilly includes statistics to demonstrate the importance of improving research on memory disorders. These statistics state that â€Å"over the next 45 years the number of Australians aged over 65 is expected to double† (Rahilly, 2013, para. 1). These statistics reflect those of the Australian Bureau of Statistics, therefore contribute to the validity of Rahilly’s argument. Despite the statistics supporting Rahilly, the validity of her article is questioned when researching her background. Annie Rahilly is the senior media advisor at the University of Melbourne, the university conducting the research into improving early diagnosis and prevention strategies for Alzheimer’s disease. The employment of the author at the university means that there is possible bias in the report. This is demonstrated as very little of her article explores the positive aspects of aging. Rahilly includes one quote, â€Å" while an increasing number of Australians are living with dementia, most people who worry about their memory don’t actually have the condition† (Rahilly, 2013, para. 8). This quote from Associate Professor Darby demonstrates the impact the media has. Fear inducing articles, such as Rahilly’s, which provide statistic after statistic about the prevalence of memory disorders, contribute to the

Critical appreciation free essay sample

Critical appreciation of a poem is defined as the critical reading of a poem. The meaning of its words, its rhyme, scheme, the speaker, figures of speech, the references to other works (intertextuality), the style of language, the general writing style of the poet ( if mentioned), the genre, the context, the tone of the speaker and such other elements make up the critical reading or appreciation. It does not mean criticising the poem. A critical appreciation helps in a better understanding of the verse. Meaning- Read the poem more than once to get a clear idea of what the speaker is trying to say. Look up the meanings of difficult or unusual words in a thesaurus. The title of the poem is a key to the general meaning and summary of the thought presented. A poem might be about lost love, Lucy (Wordsworth). Rhyme Scheme- Find the rhyming words. These occur at the end of each line. Rhyming words might be present in the middle of the line also. Mark the rhyme scheme. For example, if rhyming words occur at the end of each line alternatively in a poem of 4 lines, the rhyme scheme will be a b a b. In the poem, Stopping by Woods on a Snowy Evening by Robert Frost, the second stanza goes like this: My little horse must think it queer To stop without a farmhouse near Between the woods and frozen lake The darkest evening of the year In these lines, the rhyme scheme is a a b b In several poems, there are no rhymes. Such a poem is called a blank verse. Speaker- Identify the speaker of the poem. It can be a child, an elderly, a shepherd, a swordsman, a student, a milkmaid, a sailor, an animal or even an object like a chair or a place like a house or a mountain. Each Speaker will speak differently. Setting- Every poem has a specific setting. It might be a ship or a modern condominium. The setting is the background of the poem and contributes to its meaning. For example, the setting of a pastoral is very likely to be a grazing ground for a flock of ship. The setting of Eliots Preludes is a modern city with its people leading a mechanical life. The words also convey the same sense. And short square fingers stuffing pies, And evening newspapers, and eyes, Assured of certain certainties Context- The context gives us the time and location of the poem. It is what prompted the poem. The context might be an event of great political significance like the French Revolution. It prompted P. B. Shelleys famous, Ode to the West Wind. The poem beautifully upholds the spirit of the revolution and heralded the dawn of a new age. Language- The language of a poem is the very vehicle of its thoughts and ideas. Study the language in terms of the use of figures of speech, its tone, use of loan words or archaic words, length of sentences, the rhythm (meters- iambic, Trochaic or any other), number of lines etc. Note the introduction of new ideas and mark the place where it occurs. For example, in the poem, The lamb by William Blake, the lamb refers to both the baby sheep, the little boy who is the speaker and the Lamb of God. Here the word, lamb is a metaphor. Intertextuality- While writing the critical appreciation of a poem, we notice that another poem is alluded or looked back upon. This is called intertextuality or reference. For example, Chaucers Canterbury Tales allude to Boccaccios Decameron in its structure of people narrating stories during a journey. Genre- Genre roughly means the category of the poem. Each genre has set rules and characteristics. For example, a very long narrative poem, running into a several thousands of lines, dealing with divine figures or demi-gods or great generals of the past and describing a terrible war or an incredible journey on which the fate of humanity rests can be termed as epic. For example, the Iliad (Homer), Paradise Lost (J. Milton) and such poems. A short poem of 14 lines expressing intimate emotions is a sonnet. For example, Let me not to the marriage of true minds (Shakespeare) is a sonnet extolling real love and devotion. There are several genre- satire, mock-epic, ballad, lyric, ode, parody etc. It is the same as critical analysis of a poem, that is, you should explain its meaning and also point out the resources the poet uses in order to create meaning, as follows: 1. sum up the thesis (= subject) and analyze the title (what does it mean? ); 2. discuss the point of view (who is the I [the persona] in the poem? ); if it is in the third person (he, she or they), identify the narrator; Analyze the language (use of words, symbols, contrasts), the tone of voice (sad, joyful, ironic, etc. ) and alliterations (if any); discuss the effects created; 4. discuss the poems formal structure: (A) talk about the genre (sonnet, lyric, elegy, etc. ) and the effects produced by any of these on the poem; (B) analyze stanzas, verses, rhyme scheme, etc. 5. discuss the poems thematic structure (meaning, imagery, etc. ); 6. mention any allusions to other poems, poets or even to the Bible (what does the poem evoke? Discuss social and/or cultural context: if the poet refers to world events (such as wars, historical facts, etc. ) In this context, â€Å"critical† means paying attention to the elements of construction – rhyme scheme, meter, stanza arrangement, imagery, etc. – that give the poem its balance, beauty, and effectiveness. Writing an â€Å"appreciation† requires a dissection of the way the poet has achieved his/her effects, and should be constructed like any essay – introduction, body, conclusion, paying particular attention to those elements that give poetry its signature – succinctness, â€Å"concentrated word magic. † If other poems by the same poet are known, you may discuss how this poem differs from or emulates the poet’s â€Å"normal† style; in a longer appreciation, you may also discuss the â€Å"age† or â€Å"style† of the poem – Romantic, Victorian, etc. and you might discuss the generic style – sonnet, ode, etc. poems reflect life (external, as in (7) or internal, such as the poets or someones experiences, observations and/or feeling:discuss these from the point of view of the persona, the setting, etc. ;

Nineteen Eighty-Four A Grim Prediction Of The Future Essays

Nineteen Eighty-Four: A Grim Prediction of the Future Nineteen Eighty-Four: A Grim Prediction of the Future Nineteen Eighty-Four was written between the years of 1945 and 1948. Orwell got the title from switching the last two numbers of the publication date. In Orwell's criticism of a perfect society, his book became known as one of the greatest anti-utopian novels of all time. The book's message is so powerful that some say it went so far as to prevent the sinister future from realizing itself. Althought the book starts out as the story of a neurotic, paranoid man, it quickly turns into a protest against a quasi-utopian society and a totalitarian government. The book appears to be a satire at the start, similar to books such as ?Gulliver's Travels?, or Huxley's ?Brave New World?, but all too quickly the reader will ?discover, quite unpleasantly, that it is not a satire at all.? Nineteen Eighty-four is not simply a criticism of what Orwell saw happening in his national government with the coming of English Socialism, but a warning of the consequences of contemporary governmental practices, and what they where threatening to bring about. Perhaps the book seems so bleak because the events in the book are a somewhat logical projection from current conditions and historical environment that Orwell observed in 1948. Perhaps people would be more comftorble with the book if they could rule out in their minds the possibility of the profecy becoming a reality. In a critique of his own work, Orwell called Nineteen Eighty-Four ?A work of a future terrible [sic] because it rests on a fiction and can not be substantiated by reality or truth. ? But perhaps this future is realizing itself more than Orwell thought it would. Orwell, more than likely, would have made note of, but wouldn't be astonished by, the fact that in 1983 the average American household spent over 7 hours in front of the television every night. The number is even greater for those households which currently subscribe to a cable service. Those families w atch television for more that 58 hours a week. That is more that 2 days straight without sleeping, eating, or going to the bathroom. He also wouldn't have passed by this magazine advertisement that could be seen in 1984: Is Big Brother watching? If you are tired of Government, tired of big business, tired of everyone telling you who you are and what you should be, then now is the time to speak out. Display your disgust and exhibit your independence, Wear a ?Big Brother Is Watching? tee-shirt. $10, Canadians remit us dollars. Big Brother is Watching LTD. Neenah, WI. This advertisement makes one wonder if there is really a group dedicated to the rise to power of someone called ?Big Brother?. No true reader could ever pass off Winstons experience with indifference. You have to have some kind of sympathy for a man, even if fictional, who can not remember his childhood, or for that matter, even his mother. That is certain to strike a nerve with almost anyone. In addition to this constan t pain of loss, the reader will also have to vicariously live through lengthy episodes of of other psychological pains, and physical pain. The reader will also be forced to endure the pains of society as ?The Party? turns children against parents, friends against friends, and although ther reader will discover the beauty of a love between a man and a woman, ?The Party? will eventually destroy that too. While ?The Party? is an important theme, two other themes are far more important. The first is the distruction of language. By eliminating more and more words from people's vocabularies, ?The Party? eliminates the ability of people to unite or conspire against the government. However, they are also eliminating the possibility of conceiving original thought, which has catastrophic effects. The ultimate goal of ?The Party? is to reduce the language to only one word thereby eliminating any thought at all. The second important theme is the elimination of the past. This is the main charac ter, Winston's, job in the ministry of truth, to make sure that ?The Party? always looks right about every decision it has made Nineteen Eighty-Four A Grim Prediction Of The Future Essays Nineteen Eighty-Four: A Grim Prediction of the Future Nineteen Eighty-Four was written between the years of 1945 and 1948. Orwell got the title from switching the last two numbers of the publication date. In Orwell's criticism of a perfect society, his book became known as one of the greatest anti-utopian novels of all time. The book's message is so powerful that some say it went so far as to prevent the sinister future from realizing itself. Althought the book starts out as the story of a neurotic, paranoid man, it quickly turns into a protest against a quasi-utopian society and a totalitarian government. The book appears to be a satire at the start, similar to books such as "Gulliver's Travels", or Huxley's "Brave New World", but all too quickly the reader will "discover, quite unpleasantly, that it is not a satire at all." Nineteen Eighty-four is not simply a criticism of what Orwell saw happening in his national government with the coming of English Socialism, but a warning of the consequences of contemporary governmental practices, and what they where threatening to bring about. Perhaps the book seems so bleak because the events in the book are a somewhat logical projection from current conditions and historical environment that Orwell observed in 1948. Perhaps people would be more comftorble with the book if they could rule out in their minds the possibility of the profecy becoming a reality. In a critique of his own work, Orwell called Nineteen Eighty-Four "A work of a future terrible [sic] because it rests on a fiction and can not be substantiated by reality or truth. " But perhaps this future is realizing itself more than Orwell thought it would. Orwell, more than likely, would have made note of, but wouldn't be astonished by, the fact that in 1983 the average American household spent over 7 hours in front of the television every night. The number is even greater for those households which currently subscribe to a cable service. Those families watch television for more that 58 hours a week. That is more that 2 days straight without sleeping, eating, or going to the bathroom. He also wouldn't have passed by this magazine advertisement that could be seen in 1984: Is Big Brother watching? If you are tired of Government, tired of big business, tired of everyone telling you who you are and what you should be, then now is the time to speak out. Display your disgust and exhibit your independence, Wear a "Big Brother Is Watching" tee-shirt. $10, Canadians remit us dollars. Big Brother is Watching LTD. Neenah, WI. This advertisement makes one wonder if there is really a group dedicated to the rise to power of someone called "Big Brother". No true reader could ever pass off Winstons experience with indifference. You have to have some kind of sympathy for a man, even if fictional, who can not remember his childhood, or for that matter, even his mother. That is certain to strike a nerve with almost anyone. In addition to this constant pain of loss, the reader will also have to vicariously live through lengthy episodes of of other psychological pains, and physical pain. The reader will also be forced to endure the pains of society as "The Party" turns children against parents, friends against friends, and although ther reader will discover the beauty of a love between a man and a woman, "The Party" will eventually destroy that too. While "The Party" is an important theme, two other themes are far more important. The first is the distruction of language. By eliminating more and more words from people's vocabularies, "The Party" eliminates the ability of people to unite or conspire against the government. However, they are also eliminating the possibility of conceiving original thought, which has catastrophic effects. The ultimate goal of "The Party" is to reduce the language to only one word thereby eliminating any thought at all. The second important theme is the elimination of the past. This is the main character, Winston's, job in the ministry of truth, to make sure that "The Party" always looks right about every decision it has made in the past. This quest for total power by "The Party" is an excellent dramatization of