Marketing Mix Marketing decisions generally fall into foursome controllable categories: product, place, promotion, and bell. These four categories are known as the feed marting pleat or the four Ps of marketing. These four Ps are the guidelines that a marketing music director passel control, subject to the internal and external constraints of the marketing environment. The conception is to conciliate decisions that center the four Ps on the scar audience in ramble to create perceive repute and generate a positive response. The product family whole is relate with developing the amend product for the target market. This whitethorn hold a tangible good, service, or both. The product is what is offered to the node to put up their needs. Product category decisions overwhelm mail names, packaging, functionality, styling, quality, safety, repairs and support, warranties, and accessories (NetMBA, 2011). The place category is concerned with all the decisions involv ed in getting the right product to the target markets Place. In order for a product to sell on that point has to be no-hit distribution. Distribution is about getting the products to the customer.
When decision making placement of a product several things need to be considered: distribution channels, market coverage, inventory management, warehousing, distribution centers, order processing, transportation, and coke logistics (NetMBA, 2011). The promotion category is concerned with telling the target market about the product. sometimes promotion is focused on acquiring new customers, and sometimes its focused on retaining certain customers. Promotion includes pers! onalized selling, mass selling, and sales promotion. It is the marketing managers business enterprise to blend these methods of communication. Promotional decisions include: promotional strategy, advertising, selling, sales force, human beings relations and publicity, and budget (NetMBA, 2011). The price category is concerned with set decisions. Pricing decisions include set strategy, suggested...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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