Monday, October 14, 2019
Lml Swot Analysis Essay Example for Free
Lml Swot Analysis Essay LML Ltd is an India-based Company that manufactures, sells and exports motorized two wheelers. The company operates in one segment, namely motorized two wheelers. They offer scooters, motorcycles, and mopeds, as well as spares and accessories. They are having their manufacturing facilities located at Kanpur in Uttar Pradesh. LML Ltd was incorporated in the year 1972 as Lohia Machineries Ltd to manufacture machinery for the synthetic fibres industry. In the year 1983, the company commenced production of 100 cc scooters in technical collaboration with Piaggio VE, SpA, Italy. In the year 1984, the company incorporated a new company under the name and style of Vespa Car Company Ltd to manufacture 200,000 scooters and 50,000 three-wheelers annually. STRENGTH Vespa is an Italian line of scooters manufactured by Piaggio. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio Co. S.p.A. of Pontedera, ItalyÃ¢â¬âto a full line of scooters and one of seven companies today owned by PiaggioÃ¢â¬ânow Europes largest manufacturer of two-wheeled vehicles and the worlds fourth largest motorcycle manufacturer by unit sales. Known for their painted, pressed steel unibody which combines a complete cowling for the engine, a flat floorboard , and a prominent front fairing , The Vespa was the first globally successful scooter. Ã¯âÅ¾Vespa first came to India in 1960 with a collaboration with Bajaj Auto. Ã¯âÅ¾The technical collaboration ended in 1971 and Bajaj and Vespa parted ways. Ã¯âÅ¾Vespa at that time was considered an iconic scooter brand globally and the brand was owned by Piaggio. Ã¯âÅ¾Piaggio then joined hands with the Kanpur based Lohia Machines Ltd ( LML) in 1983 and started to roll out the Vespa range of Scooters. Ã¯âÅ¾By that time Bajaj was ruling the market with the iconic Chetak . WEAKNESS Opportunities and Threats LML stands for the highest standards of technical expertise, product innovation and has one of the Ã¯ ¬ nest R D capabilities, particularly relating to designing, rapid prototyping, CAD CAM, tooling and industrialization. It is harnessing these strengths and its vast experience in the two-wheeler business coupled with a aggressive business strategy forÃ its revival and turnaround. The Company is perhaps the Ã¯ ¬ rst in the world to obtain Euro III certiÃ¯ ¬ cation for its 2-stroke vehicles and subsequent to restart, it has also received the upgraded ISO 9001-2008 certiÃ¯ ¬ cation from DNV.