Personal Grooming Marketing - 1488 Words

Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal. Personal grooming products consist of deodorant, shaving cream, hair trimmers, skin care and cologne to name a few. Personal care products is aimed specifically at men, which accounts for $4 billion in our current retail industry. The advertising vehicle to be used is through television and digital marketing .Men want to be perceived as technically well informed, strong and healthy and well groomed. The proposed opening message would project a scrawny or over weight fellow who has poor grooming habits and smells bad. His hair would be long and unkempt and wearing a beard that has never been trimmed. Displaying unkempt†¦show more content†¦The term Hispanic encompasses any person that originates from Mexico, Puerto Rico, South or Central American regions. Hispanic males are strong in family participation, make loyal leaders of the family, and prove to be faithful with family and friends. This culture takes great pride in their appearance and their appearance helps to define the machismo in their culture. Our personal care products would support their view of themselves and enhancing their culture of which they are passionate. Asian Americans include a wide variety of cultures according to Deliver Magazine author (Britt, 2012) states, â€Å"Asian American groups include U.S. citizens of Chinese, Korean, Filipino, Japanese and Vietnamese heritage, as well as immigrants and descendants from South Asian countries like India, Pakistan and Bangladesh†. Clearly this large group is worthy of acknowledgement as the fastest growing ethnic groups within the US. This group is family oriented who believes education is important to their survival. These ethnic groups provide a large financial opportunity to marketers. Decide which microcultures and additional demographics should be targeted. Additional microcultures to target are sports fans and video gamers because the peer pressure is high in these particular groups. The most popular sports in America are baseball, football, and basketball events that are highly attended events both live and on television.Show MoreRelatedMba 5501, Advanced Marketing Unit V Marketing Plan1434 Words   |  6 PagesMBA 5501, Advanced Marketing Colombia Southern University Gillette has successfully convinced the world that â€Å"more is better† in terms of number of blades and other razor features. Why has that worked in the past? What next? Gillette is one of the well-known razor brand targeted at men. The razor has received popularity and accepted by men who entrust their faces and skin to Gillette. The technological innovation and commitment for quality and continues improvement geared towards the uniqueRead MoreGillette Marketing Plan687 Words   |  3 PagesManagerial Marketing Marketing Plan Questions for Discussion 1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain. While evaluating the product innovation at Gillette throughout its history, it is easy to relate to the companies ups and downs, as well as its struggles. Especially in the younger developmental years, we see the resilience of the company andRead MoreUnit II : Company Overview And Market Research1152 Words   |  5 PagesUnit II: Company Overview and Market Research Arimount is a well-recognized company specializing in beauty and personal grooming products that has been in operation for 20 years. 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In 2003, the most dynamic growth sector was deodorants, up 8%, followed by sun care, up 5.8%, men’s grooming products, up 5.3%, and hair care up 4.7%, says STAT-USA (the US Department of Commerce), in its market overview report for US exporters. There is a growing number of affluent, image-conscious women who place a high priority on personal grooming and appearance. Women are also starting to apply makeup and experimentRead MoreEssay about Gillettes Acquisiton of Duracell1193 Words   |  5 Pagesbegin by providing a brief introduction on the acquisition of Duracell by Gillette, followed by the reasons it lacked success, and finally end with the proposed recommendations for Duracell. Currently, Gillette’s operating segments include personal grooming, small appliances, and oral care products, and the portable power segment. In the portable power segment, Duracell’s major competitors consist of Energizer and Rayovac while new and emerging ones included Sony, Kodak, Panasonic, and other private